After Google made the update, we have been reading on forums, blogs and reviews that many websites have been de-indexed so far. The Core update addresses AI-generated spam and prioritizes content that is organically, i.e. human-generated.

Here are the highlights throughout the phased update;

“After the Google March 2024 update, many pages were de-indexed, targeting low-quality or AI-generated spam. This is corroborated by a study conducted by originality.ai, which found that among the websites affected by the update, AI-generated content was the most prevalent. In fact, according to the data of this analysis, we have data that more than 800 websites have been completely removed from Google’s search results.“

Since the early days of the Core update, Ian Nuttal has been analyzing the index status of 49,345 websites. His findings present us with certain conclusions.

https://x.com/iannuttall/status/1766138842883735905

Traffic drops and ranking losses after Google Update

According to Nuttal’s analysis, the 837 deindexed websites and manual processes equate to more than 20.7 million organic search visits per month. I guess these sudden traffic losses have also translated into serious revenue loss. According to Nuttal’s calculations, the sites lost 446,552 dollars in revenue. A serious loss, this data actually reassures us, strengthens our hand regarding discussions such as what it means to work with a good seo expert and how much artificial intelligence will replace us. Later on, I will share my findings on this subject and brag a little bit about seo experts who do their job properly, you will read it when the time comes.

According to the study, 100% of the sites whose indexes were affected showed signs of AI-generated content, and 50% of them had AI-generated posts. The response against these sites shows Google’s determination to combat low-quality AI-generated content. So are we not going to use artificial intelligence? I think it would be ignorant to say no directly to this question. But when determining your content, google states that it does not give a premium to the laziness of surrendering completely to artificial intelligence and saying that I will add something to my blog on x topic.

“Are we laboring here for nothing? I haven’t been able to get into the subject yet, it’s 300 words.” Koralp Selçuk

What should seo experts do to maintain Google rankings?

With the useful content update last year and the core update in March this year, we now know for sure that Google is constantly monitoring content quality to make sure it meets its own standards for originality and value. Our role then is to review the content of the websites we consult.

  • My short-term advice is that instead of creating new content, it may be a good option to first evaluate where the existing content is today.
  • If you have editors in your content, maybe you have cut the budget recently, I recommend you to fix your relationship.

Below, as an example, I can tell you about a project graphic that I have previously taken part in, for a b2b project working in the field of finance, we started to produce solutions with an arrangement in the form of content that is very similar to each other in our content and even in blog content, not for the user’s questions, but for the questions of colleagues. In the image below, you can observe the increased traffic volume with this strategy.

Imagine a question like “How to do X?”, if the process we are talking about is a function that a professional uses in their daily work life, let’s make our example concrete, imagine that you have a website where you are an online coach in the Crossfit sports branch and you enable your clients to maximize their performance. Your content should be for people who will need coaching for Crossfit, if you focus on content such as How to get Crossfit L1 certification, the visits your site will receive through these search forms will be coaches or potential coaches.

What can you do after algorithm updates?

You can organize your backlink profile by obtaining links from reputable sources in your industry or service areas. In fact, our main focus during this period will be to make our site as useful to the user as possible, which means following the basic guidelines for our content quality. To summarize step by step, first of all, we checked and organized our content in the existing structure to be original and up-to-date. Now our site is up-to-date in terms of content quality and is in a position to appeal to a new user. Subsequently, we can try to obtain links from websites with validity in our industry to create more relevant titles pointing to our site in google indexes. I think it is quite possible to interpret agendas such as the recent reddit google cooperation correctly from here.

I wish you ease in advance.